CONTENT RICH: The Complete SEO Copywriting Guide
We're often asked about the mechanics of search engine optimization. We even created a Search Optimization Checklist to help our subscribers with this somewhat overwhelming task. In truth, there are so many resources now available to mentor you to SEO success. So, when we were sent CONTENT RICH, by John Wuebben, we wondered...what could he be talking about that others haven't? Well, quite a bit it turns out. Wuebben does cover some of the fundamentals for the newbie or small business, but he also reaches beyond the stuff we've all heard before and shares the whats, whens, wheres, whys, and hows around the biggest SEO element of all--CONTENT.
Our biggest take away? Write for people first and search engines second. Here are a few points Wuebben makes that you should use in an audit of your own web content efforts:
USABILITY:
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De-corporatize your web copy. It's boring. It's not easily indexed. And, worse yet, it's ineffective. Wuebben advises you to write your content in a conversational, clear style.
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Bullets, Bullets, Bullets and SHORT paragraphs. Look at every page of your site and ask yourself...am I in paragraph hell? Would I read this?
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Keep your pages short...but not too short. Wuebben advises you to make sure each page has over 200 words (especially your home page), but under 450!
ENGINE OPTIMIZATION:
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Keyword Frequency. Use your key phrase in some variation at least three times in page content.
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Keyword Density. Keep your keyword density between 3-8% to be engine friendly. Density = the total count of words/the number of times your keyword is used.
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Keyword Prominence. Make sure your keywords show up in your headers and/or subheads.
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Keyword Formatting. You benefit from bolding, italicizing, and/or linking from your keyword phrases.
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Content Breadth. Make sure you are hitting all of the content channels available to you (articles, blogs, video/podcast, case studies, and press releases). Then be sure you are using social media sites (i.e. LinkedIn, etc.), wire services (i.e. PRWeb, Businesswire, PR Newswire, etc.), and article sites (i.e. ArticleMarketer.com, etc.).
NOTE: Be sure to download our free SEO Checklist to help you conduct and SEO audit of your site.
Wuebben's book is full of many more great tips...and not just on web content and SEO...he also covers blogs, press releases, articles, and more. Plus, he has a fantastic list of resources and offers a ton of other free SEO tools that are well worth the price of the book (including a free web site copy inspection)...so it's well worth the investment (both of your time and your money)!
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The Sales and Marketing Toolkits BUNDLED contains:
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Over 60 sales and marketing templates (DOC, XLS, PPT, and PDFs)
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Loads of "how-to" articles and examples
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8 Training sessions (MP3 audio files) for your computer or iPod
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